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Resume

2021 - Present

Marketing Director - Covalence Consulting 

Spearheaded end-to-end marketing strategy for a high-growth HR tech consulting firm, positioning Covalence as a leading services partner.
 

At Covalence, I led the full marketing strategy that positioned the company as a top HR tech consulting partner, driving brand transformation and expanding client acquisition across the HCM space. I orchestrated multi-channel campaigns, from social to events, that consistently accelerated lead pipelines and grew our LinkedIn audience by 300% in two years. I built sales enablement tools and demand generation programs closely aligned with revenue goals, including a $100K conference campaign that generated nearly $1M in sales. I also revamped our website for better UX and SEO, produced engaging webinars, and planned large-scale industry events that ranked top for lead capture. Throughout it all, I owned the creative process, crafting content and design that resonated with buyers and fueled growth.

2017 - 2021

Marketing Manager - AW Property Co

Built and led a full-service marketing department for a commercial real estate firm.
 

In my role at AW Property Co., I built and led a full-service marketing department for a commercial real estate firm from the ground up. I launched omnichannel campaigns that boosted occupancy by 80% across the portfolio. I designed and managed over 30 custom websites, each tailored to highlight individual properties and leasing goals. Using data-driven lead generation and strategies, I optimized campaign targeting and performance across digital, social, video, print, and email channels. My approach combined creative execution with analytics, crafting high-converting HTML email campaigns and carefully balancing budgets to maximize ROI while strengthening brand equity with brokers and tenants alike.

2016 - 2017

Marketing Coordinator / Graphic Designer - Avison Young

Oversaw marketing workflows for investment sales and leasing teams, focusing on collateral development and demographic insights.
 

At Avison Young, I developed marketing workflows for investment sales and leasing teams, turning data and demographic insights into sharp, tailored collateral that speaks directly to national clients. From eye-catching brochures and detailed maps to aerial shots and polished presentations, I crafted materials that bring properties to life. Alongside planning standout events and custom deliverables for broker tours and conferences, I partnered closely with brokers and senior leaders to develop targeted strategies that boosted property appeal and sped up deal timelines.

2011 - 2016

Assistant Marketing Director - Atlantic Retail Properties

Delivered full-spectrum marketing support to national retail brokerage teams across print, digital, and event-based channels.
 

As Assistant Marketing Director, I provided end-to-end marketing oversight across print, digital, and event channels. I directed the production of detailed site plans, aerial imagery, and presentations for high-profile national retailers while leading creative development and campaign execution for multi-market leasing initiatives. I managed and guided the work of junior team members and collaborators, ensuring quality and consistency. By collaborating closely with brokers, developers, and brand stakeholders, I refined messaging that sharpened brand presence and boosted market penetration.

2020 - 2021

Graphic Designer - GMMB

Contract designer for political campaigns at a top-tier agency.
 

As a graphic designer for top-tier political campaigns, I jumped into fast-paced, high-stakes projects where clear, strategic creativity made all the difference. I crafted sharp, on-point designs under tight deadlines, always making sure the message hit home. Working hand-in-hand with cross-functional teams, I helped bring campaign stories to life across digital and print channels, making sure each piece grabbed attention and inspired action.

Education

2009

Florida Atlantic University | Bachelor of Fine Arts  Graphic Design

I earned my degree in Graphic Design from Florida Atlantic University, where I developed a strong foundation in visual communication, creative problem-solving, and user-centered design. This education has been instrumental in my career, allowing me to craft compelling brand stories and engaging marketing materials that resonate with diverse audiences. The skills I gained, from typography and color theory to digital design tools, continue to enhance my ability to create impactful, memorable experiences across various platforms.

Skills & Expertise

  • Strategic Marketing Planning

  • Brand Storytelling & Messaging

  • Graphic Design & Visual Communication

  • Multi-Channel Campaign Development

  • Digital Marketing & Social Media Management

  • Content Creation & Copywriting

  • Marketing Analytics & Performance Tracking

  • Lead Generation & Demand Creation

  • Event Marketing & Webinar Production

  • Marketing Automation & CRM Integration

  • Team Collaboration & Cross-Functional Leadership

  • Client Relationship Management

  • Product Marketing & Positioning

  • Vendor & Partner Coordination

  • Creative Direction & Visual Branding

Technical Knowledge

  • Photoshop

  • Illustrator

  • InDesign

  • Dreamweaver

  • Demio

  • Canva

  • Quark Xpress

  • Wordpress

  • Constant Contact

  • Mailchimp

  • Apollo.io

  • Mac / Windows

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